Once a company brings together the analysis done around the digital value proposition using the equalizer and looks at the characteristics of its tribe, the...
Interview with RA Venkitachalam, Vice President & Managing Director-UL Emerging Markets, UL India P Ltd, Bangalore (www.ul.com), December 14, 2009, 12 noon, bit.ly
The Digital Convergence Equalizer provides a new framework for identifying and evaluating digital value propositions. It is based on 20 value propositions that may or...