Social media has enabled consumer word of mouth to evolve from relatively isolated groups to mass audiences that are now larger than many traditional media...
Where do fashion trends come from? A new IBM investigation of heel heights on women's shoes demonstrates how social media mavens are using social networks...
www.googlingsocial.com Top Google Analytics expert Daniel Waisberg shows us how to track, test and listen to social media with the new tools Google just rolled...
Social media data helps hotels and casinos transform unstructured text data into critical insights that drive profits and improve business decisions. Presented in partnership with...
As companies dive deeper into using social media to connect with customers, these interactions are providing decision-makers with huge opportunities to examine and apply customer...
In this example we analyze media sources to research a brand. Recorded Future harvests event, company/brand, and time information from the web. This allows you...