Get a glimpse into Procter & Gambles marketing strategy. Fuqua Professor and Founder of the CMO Survey Christine Moorman interviews Marc Pritchard, Global Marketing Officer...
IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs...
The Digital CMO Summit is an annual event that brings together the industry's top thought leaders and marketing practitioners who are pioneering our digital universe...
Learn more at www.xmpie.com Chirsta Carone, Xerox CMO, discusses customized marketing and marketing communications. She stresses the importance of customizing aspects of marketing materials based...
NEW YORK (YouTube.com/AdAge) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau...
